IT’S NOT JUST ABOUT HOW WE BUILD CARS. IT’S WHY.
- There’s a reason why Hyundai vehicles are so frequently praised for their standard safety equipment.
- There’s a reason why Hyundai engineers spend so much time driving and testing Hyundai vehicles.
- And there’s a reason why Hyundai has invested so heavily in the processes and equipment that ensure the quality of Hyundai vehicles.
Hyundai invests in safety, not just because it’s mandatory, because it’s the right thing to do. Look at Hyundai’s Electronic Stability Control (ESC), as a prime example. Hyundai researched studies conducted by the US-based National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety, which found that ESC reduced collisions and fatalities by as much as 43%. Knowing how many lives could be saved made the goal clear: to make ESC standard on every single Hyundai vehicle.
Hyundai believes that design is central to all things in life. Not just aesthetic design, but functional and practical design, as well. This is clear to see from the exterior of any fluid and head-turning Hyundai model. But, more importantly, Hyundai believes in ergonomic design—the science of making Hyundai vehicles intuitive, more comfortable and, indeed, more safe for drivers and passengers.
While design is important, it’s really only half of the entire equation. This is why Hyundai invests millions of dollars in its assembly plants in North America, India, Czech Republic, Pakistan, China, Turkey and, of course, South Korea where the company is headquartered. Hyundai plants all adhere to a mandate to be efficient, quality-focused, and respectful of all the people who work there and represent the Hyundai brand. Every vehicle is put through a series of checks by both uncompromising machines and humans alike, with an eye on making every Hyundai the very best possible.
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