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For over a year now we’ve been hearing bits and pieces from Hyundai regarding the concept they revealed in 2015 for a Santa Cruz pickup truck – and for most of that time they have remained just that – rumours and gossip. 2016 started off with a proverbial bang, however, with announcements for refreshes and […]

Let’s get one thing – as the fourth largest vehicle manufacturer Hyundai’s certainly got a lot going on for it and for those who drive their lineup. With the recent announcement that they are taking the Genesis name and establishing a new marque for luxury vehicles – with a projection that shows 6 vehicles launching […]

Who is Albert Biermann and why you should care? Let’s start with why you should care because the answer to that relates directly with the new Genesis luxury brand. While those familiar with Hyundai will, understandably, find themselves focusing on the Genesis and Genesis Sedan vehicles – there’s more to it than that. Hyundai will […]

When you watch a commercial or read a review about the new Genesis Sedan there’s one thing that comes across from the automaker in a direct and absolute way: confidence. Now, while there are certainly situations that would have you take this confidence as arrogance for Hyundai it couldn’t be further from the truth. The […]

There has been a lot of discussion over the years about the advantages and disadvantages of rear-wheel drive as opposed to front-wheel drive vehicles – with more movement away from the traditions of rear-wheel drive and a harder focus on the front-wheel drive optimization process – in many ways, it seemed as though it was […]